Privacy Policy

Realign Pilates Limited (“we,” “our,” or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

1. Information We Collect

We collect information about you in two main ways: directly when you provide it to us, and automatically as you navigate through our website.

A. Personal Information You Provide Directly

We may collect personally identifiable information that you voluntarily provide to us when you:

• Register for classes, workshops, or private sessions.
• Fill out contact or inquiry forms.
• Subscribe to our newsletter or promotional communications.
• Make a payment or booking online.

This information may include:

• Full name
• Email address
• Phone number
• Billing/Mailing address
• Emergency contact details and relevant health/fitness disclosures (for class safety)

B. Information Collected Automatically (Google Analytics 4)

When you access our website, we use Google Analytics 4 (GA4), a web analytics service provided by Google LLC (“Google”), to help analyse how users interact with the site.

GA4 collects non-personally identifiable and pseudonymous data automatically, including:

• Usage & Event Data: Pages viewed, time spent on pages, scroll depth, link clicks, form interactions, and navigation paths.
• Device & Browser Information: Browser type, operating system, device brand/model, and screen resolution.
• Approximate Location Data: Country, region, city, and approximate latitude/longitude derived from your IP address. (Note: GA4 does not store or log full IP addresses).
• Traffic Sources: How you arrived at our website (e.g., search engines, social media links, or direct URL).

2. Cookies and Tracking Technologies

Our website uses cookies, web beacons, and similar tracking technologies to monitor website activity and store certain information.

• Essential Cookies: Necessary for the basic operation of our website (e.g., secure logins, shopping cart/booking engine functions).
• Analytics Cookies (Google Analytics 4): GA4 uses first-party cookies (such as `_ga` and `_ga_<container-id>`) to distinguish unique users and analyse site performance over time.

Managing Cookies & Opting Out

• Consent Banner: When you first visit our site, you will be prompted to accept or reject non-essential analytics cookies via our cookie consent banner.
• Browser Settings: You can configure your web browser to refuse all or some cookies, or to alert you when cookies are being sent.
• Google Analytics Opt-Out: You can opt out of having your site activity made available to Google Analytics by installing the [Google Analytics Opt-Out Browser Add-on](https://tools.google.com/dlpage/gaoptout).

 3. How We Use Your Information

We use the information we collect for the following business purposes:

• To provide, manage, and process your Pilates bookings, memberships, and payments.
• To communicate with you regarding schedule updates, booking confirmations, and customer support.
• To send marketing and promotional emails (where you have consented to receive them).
• To improve our website (via GA4): To understand user navigation trends, optimize site performance, test page layouts, and enhance visitor user experience.
• To maintain site security, prevent fraudulent transactions, and meet legal requirements.

4. Google Analytics 4 Data Sharing & Features

Google processes analytics data on our behalf in accordance with their terms.

• Data Retention: Analytics event data associated with cookies or user identifiers is retained for a maximum of 14 months before automatic deletion.
• IP Anonymization: GA4 automatically masks and drops full IP addresses at the collection point before storing data.
• Google Signals & Ad Features: If enabled, Google Analytics may associate the visit information it collects from our site with Google information from accounts of signed-in users who have consented to this association for the purpose of ads personalization and aggregated audience insights.

For more details on how Google collects and processes your data, search: How Google uses information from sites or apps that use our services.

5. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your data only under the following circumstances:

• Third-Party Service Providers: With trusted vendors who perform services on our behalf (e.g., studio booking management software like Mindbody/Momence, payment processors, email communication platforms, and Google Analytics).
• Legal Obligations: If required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
• Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, please note that no method of transmission over the internet or method of electronic storage is 100% secure.

7. Your Data Protection Rights

Depending on your jurisdiction (such as under the UK/EU GDPR or relevant state laws), you may have the following rights regarding your personal data:

Right to Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request corrections to incomplete or inaccurate personal data.

• Right to Erasure (“Right to be Forgotten”): Request the deletion of your personal data under certain conditions.
• Right to Restrict or Object to Processing: Object to direct marketing or request restrictions on how we process your data.
• Right to Withdraw Consent: Withdraw your consent for cookie processing or marketing communications at any time.

To exercise any of these rights, please contact us using the details provided below.

8. Third-Party Links

Our website may contain links to third-party websites or services (e.g., social media pages, booking platforms) that are not operated by Realign Pilates Limited. We are not responsible for the privacy practices or content of these third-party sites.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or GA4 compliance guidelines. Any updates will be posted on this page with a revised “Last Updated” date.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

• Realign Pilates Limited, 2A Keepers Wood Way, Chorley, PR7 2FU.
• Email: [email protected]